One of the biggest problems for online businesses right now is people abandoning their shopping carts or forms that have not been completed. It can be difficult to figure out why people are abandoning forms, but you can put some measures in place to avoid this happening in the first place. Here, we are going to give you some top tips for decreasing your form abandonment rate. Keep reading to find out more.
Fix Any Technical Issues
The truth is, if your form doesn’t work properly then people aren’t going to be able to complete it. On top of this, you’ll find that any technical issues with the form can make it difficult to complete and people might move onto another page or site to make a purchase or fill in a form. Spend some time fixing any technical issues and you should be able to decrease your form abandonment rate.
Use An Identity Verification API
Many people don’t complete forms because of a complicated sign-up process. Of course, we are advised to ‘know our customers’ but it is really important that you are avoiding asking any questions that aren’t necessary. This is where an identity verification API like Cognito can help your business. Cognito will simplify the sign-up process and make sure that people don’t abandon forms on your site. You can find some useful guides on their website if you want some further guidance into how to integrate their API.
Be More Transparent
Our next top tip for those who want to decrease their form abandonment rate is to be as transparent as possible. You might find that people are willing to purchase your product based on the information that you have provided but when they get to the checkout they are hit with extra charges and change their mind. If you can be transparent about any terms and charges, people will only complete the form initially if they are interested.
Show Your Trust Badges
Making a payment online can be risky and consumers today are very cautious of who they give their details to. This is why you need to make sure that you show just how secure your site it. Make sure to add any trust badges to your site as well as trust seals. This can make people much more likely to complete the form rather than abandoning it when things don’t seem as secure as they could be. Take a closer look at how SSL certificates could improve your form abandonment rate.
As a business, you need to make sure that you are decreasing your cart or form abandonment rate to as low a figure as possible. To do this, you should take on board all of the advice that we have given you in this article and use any tools that are available to you. If you are able to be more transparent with your customers from the get-go and make use of KYC tools like an identity verification API then you’ll see this rate improve over time.