Today, with so many SEO practices being taught, many people are confused if not perplexed by the art (and science) of getting found online… yet, there is a broad recipe for success that should take out some of the confusion.
The challenge with undertaking tons of SEO courses, or simply reading online about all the different tricks and tips, is that it can very quickly reach the stage of “information overload” where you end up feeling so overwhelmed you find yourself in a demotivated state of inertia.
For this reason, this article looks to break it down into several simple steps that are broad enough to have relevance for everyone without relying on one particular hack or trick.
- CREATE GOOD CONTENT
This might seem like an overly simple point, but at the heart of getting found online today, is to create good content. The question you might ask, therefore, is what constitutes “good content”.
Fundamentally, it comes down to creating content that is valuable to your audience, rather than seems to hit all the keywords Google wants to hear – in fact Google’s search algorithms have become much more sophisticated in recent times, meaning, if it looks like you are just trying to get Google’s attention, rather than to engage your audience, it will penalise this.
Therefore, the first and most fundamental rule is to focus on creating content that is genuinely valuable to your audience. This way, your visitors will begin to share your content, other blogs will link to it as a source of authoritative information, and Google will be able to see the fact people are actually spending time on your website, digesting your content, rather than bouncing straight back out.
- RESEARCH KEYWORDS
A long time ago, you could literally dump a pile of keywords at the bottom of your page and be pulled up the search engine ranking at great speed… whereas, today, the art of using keywords has become much more refined.
The most important step in the process is to fully research what keywords people are using, and developing a strategy to rank for these keywords – after all, there’s no point using keywords that you “think” are being used, when there are tools that will tell you what specific terms are being searched for.
- DOMAIN AUTHORITY
Last but by no means least, is to increase your domain authority, which is the rating you are given by a company called Moz that determines how much credibility your website has based on a variety of key metrics. There are many ways to increase your domain authority, yet it’s not an overnight hack, it’s a slow and sustainable process that takes some time to build.
Finally, of course, you want to leverage the power of social media – but remember something going viral is not always a good thing, as many times, the posts that go viral are actually quite damaging to the brand in question… there are many social media mistakes that companies make, and whilst it certainly gets them attention, in reality, what you want is positive attention – not negative.