Michael Litman is formerly a digital strategist at Poke working on behalf of Orange and Huffington Post. Prior to that, he was a social media planner at Dare, the digital advertising agency of the decade where he worked across Premier Inn, Standard Life, EA and Sony. His passions are innovation, future thinking, creativity and how these can apply to brands in social media. In his spare time he runs a highly trafficked and well-regarded blog along with writing for numerous other industry publications such as Mashable, The Wall, .net and Adverblog. He has worked for a diverse range of clients ranging from technology, mobile, consumer, hospitality, automotive, FMCG to public sector.