Creating Marketing Signage For Your Store

Creating Marketing Signage For Your Store
Creating Marketing Signage For Your Store

The first time you decide to open up a store on the high street and make your name in the local area, it can be an incredibly exciting and nerve wracking time. Trying to make the best impression you possibly can with your new store and to stand out from the crowd can be a challenge: and signage can have a lot to do with your success. If you are looking to make fun and impressive signage for your business this year, here are some ideas you can use.

Stick to simple colours

The most important thing to remember when you are making signage and marketing material for your brand is that colour can have an effect on how well you are recognised. Make sure that you take your time with choosing colours that suit your business ideals and don’t overcrowd your space with every colour in the rainbow, no matter how tempting it is. Using a clear cut and simple colour palette will help you stick in people’s minds and this can allow your branding to go further.

Make it big

Go big or go home with your store signage. When it comes to making the signs for the outside of your store, you want to make sure that everyone walking down the street can see your store from metres and metres away. You can use a non contact measurement system to measure out a large metal banner for your store and this will allow you to be seen and noticed by everyone who walks by. Make a statement and make sure you are remembered.

Use a great logo

Logos are the archetypal epicentre of your branding and they can be the difference between the best loved brand in the world and the forgotten companies who blend into the shadows. When we think of the word logo and iconic, one of the first things most of us think of is the big M. Mcdonald’s is a master with its logo and wherever you are in the world, that big M offers a sense of home and comfort. Find a shape or logo which can be unique to you and which everyone will remember you for.

Add lights

Ahh, neon lights. Often associated with loud casinos, flamboyant stores and even theme parks, neon lights might not be the first thing on your mind when making signage for your store. However, neon lights can be a great way to allow your store to be notice during the evening and at night, and it can also bring a sense of fun and personality to an otherwise simple sign. Have some fun picking out lighting for your sign because this can make a big difference to the look and feel of your store front.

Place it where it can be seen

There’s no point making an amazing sign only for it to be hidden behind a pole or a tree on the street! Make sure you place your sign in a fun place where people driving passed you each day will see it and become intrigued at what you have to offer.


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