When you’re pulling together your marketing strategy, it’s highly likely that you’re going to favor some tactics over others. Because not only do we all have our favorite platforms and tools as marketers, there will be strategies you’ve work on in the past that have seen success with said platforms – and that always makes them winners in your eyes. And with the rise and power of social media, it’s highly likely that it’s going to be up there on your list. But when it comes to online marketing ideas, you should never just limit yourself to your social calendar and what you’re going to post. So let’s take a look at the other areas of digital marketing that you need to be focusing on.
First up, you’re always got banner advertising to consider. Now, this isn’t going to be everyone’s first choice, but the proof is in the pudding – banner ads work. And if you want to pull together a full strategy that targets your audience from a range of different angles, you’re going to want to work with creative ads that can speak to them. If you’ve got create design skills, then you’re definitely going to want to focus on this as visual and traffic driving avenue.
In today’s digital world, we all know how important search engine optimization (SEO) is – or at least we should. It 100% has to be a key part of your online marketing strategy. If you want to be able to rank well in search, and draw in the right customers, you need to be working on your link building and the keywords you have on your site to increase your organic traffic.
Slightly blending with the world of social, we also have the idea of working with influencers. The influencer scene is relatively new, but it’s so influential that you’re going to want to work with the right people where you can. Bringing them into your campaign strategy can often mean that you get to harness their audience as well as your own to boost your business activity.
Then, you’ve also got the idea of online sponsorship to work with too. It can often work to add another string to your digital marketing bow. Whether you get paid sponsors onto your website if you’re an online business, or you then look to sponsor other sites, you may find that you’re able to dramatically boost your traffic, sales, and/or profits by pulling together the right sponsorship deals.
And finally, you’ve also got your content to think about too. This will cross over in some ways with your social strategy and your SEO, but it’s also important to have your own content strategy in its own right. Content is huge, and with the right content marketing ideas, you can often ensure that your entire digital strategy covers off pretty much avenue of the online world to make your impact as influential as possible.