If you have started your own small business this year, you may be in the middle of really finding your marketing voice. Marketing is a part of the business which allows you to show your skills to the world and get more people to come and engage with your brand. There are so many ways that marketing can be done, but if you are looking for some simple tips this year, this post is for you.
1.Run a Giveaway
If you want to immediately get people more interested in your company and your products, the easiest thing you can do is host a giveaway. Imagine hosting a giveaway for one of your classic products on social media. You can have rules which say that everyone has to like your page and share the post to enter, and this will allow your brand to be seen by a much wider audience. You can gain a whole new following from this which will help you to grow as a brand in the future.
Whenever you scroll through your newsfeed online you will likely see lots of videos from food websites, fashion brands and viral videos too. Video is becoming more and more popular because the idea of a moving image on your screen is much more engaging than a photo. If you want to gain the attention of your audience and grab them right from the off, make sure that you invest in video.
Bloggers and influencers can be a great tool to use during your time as a company. If you are looking to increase your reach and sales, you can collaborate with an influencer who will share your products with their fans and get them to take notice of your products. By doing this you will be able to gain a more loyal following of people who trust the influencer you are working with.
Optimise your content
If you have ever heard of search engine optimisation but didn’t know what to do with it, now is the time to find out. You can hire an seo company to come in and optimise your website and your content for the search engine. This will ensure that when someone searches a related keyword in google, you can rank more highly on the results page and get noticed. It is a huge part of marketing and can make a massive difference to your reach and success overall.
Stay on trend
Trends are as important as sliced bread in the marketing world. If you really want to stand out from the crowd you need to be the person who stays on trend and shares content which will be viewed more readily by viewers. Let’s say for example that you are a cake company and you notice that the new season of Game Of Thrones is premiering tomorrow. You can make a video of you creating some GOT themed cakes and share it across your social media platforms. Tagging along with trends is a great way to get noticed.