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Wikipedia defines these platforms as:
Messaging apps (a.k.a. “Social messaging” or “chat applications”) are apps and platforms that enable messaging, many of which started around social networking platforms, but many of which have now developed into broad platforms enabling status updates, chatbots, payments and conversational commerce (e-commerce via chat).
Some examples of popular messaging apps include WhatsApp, China’s WeChat and QQ Messenger, Viber, Line, Snapchat, Korea’s KakaoTalk, Google’s Hangouts, Blackberry Messenger, and Vietnam’s Zalo. Slack focuses on messaging and file sharing for work teams. Some social networking services offer messaging services as a component of their overall platform, such as Facebook’s Facebook Messenger, along with Instagram and Twitter’s direct messaging functions.
Messaging apps are the most widely used smartphone apps with in 2018 over 1.3 billion monthly users of WhatsApp and Facebook Messenger, 980 million monthly active users of WeChat and 843 million monthly active users of QQ Mobile.
A huge part of these relationships are taking place on messaging apps, where now both businesses and even governments can not only provide lightning-fast customer service but also drive relationships and sales. In anticipation, professionals and any business owner should be starting a strategy for these platforms and perfecting social media and digital strategy through an emergent new messenger marketing strategy right now. Facebook Messenger, Whatsup and WeChat are the largest messaging platforms worldwide, with more than 1.3 billion monthly users only in Facebook Messenger.
Platforms like Facebook Messenger are the new trend in the social media marketing world since they allow business owners to reach out to consumers on a large scale through advertisements, then continue to interact on an individual level.
Instant messaging is now the key type of online chat which monopolises the digital new world and offers day to day real-time text transmission via the increasingly mobile internet. Since the appearance and emergence of smartphones and the subsequent explosion of the mobile apps ecosystem, low-cost or free chat and social messaging apps are now the top of the tech world and social media ands have proven themselves as smart and cheap alternative to operator-based text messaging via SMS and increasingly adding new functionalities. Many messenger apps offer features more complex features such as group chats, the exchange of graphics, video and even audio messages as well as stickers or emoticons and Telegram became the ecosystem alone for the crypto industry.
WhatsApp with currently more than 1.2 billion monthly active users. The app’s reach is particularly strong in markets outside of the United States and it is one of the most popular mobile social apps worldwide. In February 2014, social network Facebook acquired the mobile app for 19 billion U.S. dollars.
Messaging is the exploding new internet blood that will develop with blockchain and AI driven DNA foundational tech. As Mark Zuckerberg says, messaging it’s one of the few things more popular than social networking and it is becoming the social media experience. Around the world, people are using messaging apps to communicate with one another – and unlike SMS, these apps are free.
The power of messaging apps is in their massive and increasing numbers. One of the main reasons companies like Facebook have been so active in trying to purchase messaging competitors is their access to users and the fact that this is the way data is processed now on a global scale. Governments want access to this data and publishers and advertisors are doing their moves to be part of it. WeChat or WhatsApp are becoming the global players and even LinkedIn and Amazon are integrating messaging functionalities and chatbots. The ones that will be able to figure out how to make just a few dollars for every user they have, will replace Google and all the ad and data providers worldwide.
But we are only in the present of messaging. The future for chatting comprehends chatbots and Facebook Messenger for example is putting increased emphasis on integrating business tools and options, like Messenger Bots which interact with users in real time. And while bots haven’t taken off mainstream they are becoming part of our daily life and with the emergence of machine learning will become the new default for our daily life 360 operations.