The online market is booming, so it’s not surprising that more and more people are taking to the world of E-commerce. However, did you know that most business’ fail within their first year of operation? Very few make it past five years. Why? Well, people invest so much hard work and effort into their setup, but mistakenly think it’s all plain sailing once they’ve launched. This is a shame. Afterall, they’ve invested so much time, effort, creativity, and cash into product development, branding, web setup and all of the other factors that go into any good company set up. The truth is that once you’ve launched your brand, things have only just started. It’s now up to you to ensure that people see your products and hand over the cash to purchase them. Here’s everything that you need to know about it!
First of all, you want to direct potential customers to your webpage. There are two main things to consider here: SEO and PPC. SEO stands for search engine optimisation. It is a process in which you use the correct keywords in your posts, product descriptions and product titles to ensure that search engines pick up on your site when potential customers search for certain phrases or tags. You can do this yourself or employe the help of a company specialising in SEO to give you a helping hand. PPC is pay per click marketing. Essentially, you collaborate with a company who will place out adverts in places that your target audience frequent. Every time someone clicks the advert and visits your site, you pay the PPC agency a small fee. This is an effective and easy way to get more footfall on your page.
Boosting Conversion Rates
Now that you have people on your page, you want to encourage conversion. Conversion is a marketing tactic that encourages customers who are browsing your site to seal a deal and make a purchase. In order to boost conversion, you’re going to have to take part in a process called conversion rate optimisation (otherwise known as CRO). The aim of CRO is to improve the percentage of customers who complete a purchase on your website. To make life simpler for yourself, engage with a specialist conversion agency who will be able to provide measurable improvements to your website metrics. The results will also have the benefit of giving you an insight into your customers, their preferences, their browsing behaviour, and purchasing behaviour. This is essentially a personalised form of market research that can help you to understand your target consumer and build your business around them, their tastes and their habits.
Encouraging Customer Loyalty
One purchase is great. But what’s better? Returning customers. You can encourage customers to come back and spend with you time and time again through good service. However, extra schemes such as loyalty cards rarely go amiss. Consider an affordable scheme for your company and implement it as soon as possible.
Following these simple steps will dramatically increase customer engagement with your E-commerce site. So start making changes sooner rather than later.