Newsletters have been around since the very beginning of internet marketing. Their simple and versatile structure makes for a highly effective method of communication with your readers. Few forms of digital marketing can capture your readers and keep them engaged as well as a newsletter.
These days, email is still one of the primary forms of communication between businesses and their customers, allowing business owners to send information about their products, special offers, changes to services, sponsored content and so much more.
Here’s why a good newsletter is still a powerful marketing tool in 2019.
Did you know that the ROI on newsletters sits at around 4300 percent? One needs little more than a good designer and some newsletter software to connect with a virtually limitless number of customers. Compared to other marketing methods such as purchasing ad space, newsletters are highly affordable.
As you learn to offer more relevant and accurate information to your audience in a presentable package, you can further increase your returns. Be sure to analyze the outcome of each of your newsletters to determine where you can improve.
Everyone Has an Email
This year, the number of email accounts is set to increase by over a billion. Nobody who uses the internet does so without one. Every website, storefront, service and application require you to sign-up in order for you to utilize what they offer.
You can engage with almost anyone who uses the internet. It’s simply a matter of finding the emails of your target market. And anyone who opts into providing their contact details on your website is a potential customer who you can keep interacting with in order to keep them interested in your products.
Newsletter Designs Look Better Than Ever
If you’ve ever taken a look at a modern newsletter, you’ll notice that they can be just as flashy and visually appealing as the websites they link to. High resolution images, numerous clickable links and even animated elements can all be included in a modern newsletter.
Newsletters Encourage Feedback
When sending out your next newsletter, you can include a section where your audience can provide a rating on their experience with your business. You can even incentivize these campaigns with prizes or small rewards such as discounts in order to create a larger pool of respondents. Feedback is extremely important as it helps you find out where you can improve, straight from the opinion of your target market.
Even though they’ve been around for ages, it’s clear that newsletters are still a vital component in any internet marketing campaign. Whether you’ve just started your business and are looking for a cost-effective way to reach your target audience, or you’re an established brand aiming to keep repeat customers engaged, newsletters are the way forward.