Playing your part in the Social Media Culture of Participation


Towards a necessary business culture of participation

We live in a a world shaped by consumers insights, change and engagement. The web – and particularly the social web – has delivered a necessary culture of participation – from the clean up after the London riots to the Arab Spring.

This new web as Seth Godin wrote in Seth’s Blog offers new opportunities that make us think: “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”.

On October 26 at iStrategy Amsterdam, Ninety10 Group hosts an interactive workshop aimed at understanding the far-reaching impacts on real, live business issues – your live business issues.
“Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.” – Jeremiah Owyang,

Greenpeace and the risks and the realities of a world shaped by consumers

“Social Media is about sociology and psychology more than technology.” – Brian Solis Principal of FutureWorks

Greenpeace is an organisation that has explored the potencial of the web and the social media to shape its message and reach audiences. Laura Kenyon from Greenpeace will outline the risks and the realities of a world being shaped by consumers, their conversations, communities and collaborations – a world where campaigners can and will deploy social media as a weapon.

Ninety10Group will explain how you can overcome the challenges and take advantage of the emerging opportunities – through open, customer-centred processes. Our one-hour interactive session is titled: Inspiring Growth & Innovation with Open Business.

The interaction has already begun.

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Step 1: Discover the people

We’ve been using social media listening to discover people attending iStrategy and reaching out to them in a very human way. We do this to home-in on people for whom this workshop matters most – a key way of building engagement.

Step 2. Surface the issues

We want to know the issues that matter most to you, for you to play your part in setting the agenda and making this the best possible use of your time. That’s why the voting widget is placed with this post. If your preference isn’t included either email CEO Jamie Burke ( with the subject line ‘Workshop Suggestion’ or tweet using the hashtags #iStrategy and #OpenBusiness.

Step 3. Solve the problem

Join us at the workshop to applying open business principles to solve the problems facing you. We encourage you to share with your communities throughout the process.

Step 4. Continue the Conversation

The Workshop is just the beginning. Those attending will be among the first to hear about (and to be invited into) two new European initiatives designed to continue the sharing of best practice and key learnings.


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