Your business likely has a digital footprint. How that digital footprint speaks of your firm is not quite as certain. Get this wrong, and every endeavor you try with your internet platform will descend into chaos at worst and lethargy at best. Get this right, and potentially millions of views worth of free exposure, customer satisfaction and great public image can be gleaned.
It all depends with how smart you are regarding certain aspects of your firm. Not all businesses can get everything right at once, meaning that taking an analytical eye and trying to improve what you can will always be superior to one motive or another. The following tips can help you do just that:
Consolidate Communication
We all know that businesses are usually inundated with support requests, customer commentary and general high profile communications. This can be difficult to categorize and separate. It can also be expensive for small firms to handle. However, this issue can be resolved if you’re smart about it. For example, replacing your call centres with online instant messaging support structures can allow your staff to reply to support on a prioritization basis, and give due credence to each message sent.
Having a public Twitter Support page can allow for public statements to be made regarding issues, callbacks or any other message you need to be seen. Virtual mail and address for home business postings can help hide your main address while also providing an easy and uniform way to receive physical mail. With these systems in place, you are much more likely to effectively respond and satisfy all communication issues that come your way.
This can help your firm seem reactive, present and always available with a solution. This is not bad in the least as far as reputations go.
Exposure
In the online world, bad press is not good press. ‘Meme’ culture can quickly make a mockery of your business thanks to one misstep. This has happened multiple times to multiple firms, and it can happen to you as well. For this reason, it’s important to employ people with excellent communication skills and a reading of the common zeitgeist to manage your social media profiles. This should be all they do.
Social media allows for a continual consultancy with how people feel about your brand, your products and general public atmosphere around your firm. The people you employ should understand how this works, and how to capitalize on it for success. It only takes a quick study of cases handled badly to see how terribly thing can go. A well injection piece of humor here, and a helpful response here can temper the fires of general online discourse, especially when directed at your firm. Being smart here means navigating the social minefield effectively, and that means continually being at the top of your game.
With these small but effective tips, applying yourself in positive directions will be easier than ever.
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