If you are reading this, then you are most probably already aware of the kind of website this is. Social media is our number 1 priority over here, and we cannot sing its praises loud enough, but the truth is that as much as we would maybe like it to be, the whole internet does not comprise purely of social media. The internet is as wide as it is vast, and if you are not willing to advertise yourself or your business by putting yourself out there on platforms other than just social media, then you might be in for a rude awakening. Even if just running a single social media account is sufficient to provide you with enough clientele to sleep safely at night, just think of all the potential you’re missing out on here. It’s hard to think of a scenario where a company would willingly be passing by opportunities to effectively get the word out about themselves and their products or services. Times are pretty tough nowadays and if you are not willing to go and grab every opportunity provided to you then you might just find yourself in a rather unfavourable situation. Just remember the age-old saying which rings true even today, that if you don’t even try, you have already lost. If you also cannot think of a good reason why anyone would be passing up such opportunities, then keep reading because you might just be passing some by yourself. After all, there is a lot to do out there on the good ol’ internet.
You may have a company account, but does your company have a place to call its own?
If your company does not have a website on which it can feel at home and do just about whatever it wishes to do, you are missing out on so many levels. Social media, as great as it is, is often rather limited. The amount of characters you are able to put in a company bio or in a tweet is a hard cap on both your possibilities on advertising and your creativity. You are essentially forced to follow the rules which are already in place, and while some of them make sense and work overall as a platform, you don’t always get to fully express certain things without splitting up your text into several different posts. While that works in theory, social media is generally designed to be used in a particular state of mind, a state of mind which has one defining trait at its forefront. That particular trait would be a rather short attention span. Nobody wants to read walls upon walls of text while scrolling through Facebook or Twitter, nobody wants to have to go through Twitter’s sometimes clunky website to glance over a whole thread of posts just to read something which they may or may not care about. People want snappy, effective, and eye-catching pictures or headlines which will immediately interest them. This is where your own website comes in, that beautiful, stylish website optimised for SEO web hosting to be on the other side of that quick and snappy post which you made on your company account. After grabbing someone’s attention with something you can then lead them onto your own website where you can write anything you wish, in any amount you wish, with any kind of embeds or media you may think of. Think of your social media as a way to spread the word rather than your main platform, then once you customer’s attention has already been grabbed, they will gladly visit your website to read up on whatever they wish.
Put out content on different websites
While social media may be ahead of the game by a rather noticeable margin, just because some websites have slightly smaller numbers when it comes to traffic, they should not be ignored in the slightest. As mentioned previously, you need to grab every opportunity that comes your way, and having your content be a bit more varied than an average Facebook status update is surely one of them.
Why not start a company Youtube channel? Despite being a video hosting platform, Youtube still has a rather large social aspect which allows you to interact with your audience (which is something that should definitely interest you) if you so desire. Being able to upload lengthy videos in high quality not only opens up a lot more possibilities on the kind of content which you can produce, but opens you up to a whole different audience. Videos are much more laid back and enjoyable to watch or digest as a consumer due to their passive nature. Other than reuploading adverts or some company events onto the site so that others may see, it’s always worth considering to start creating some original content which the channel would be able to call its very own. Talk about current events in your company’s field, perhaps provide some advice, make handy tutorials to help your customers use your products, and don’t be afraid to get creative. Video is a media unlike any other which allows you to be more approachable with relative ease, due to the inclusion of things such as pleasant music, human voices, and even the appearance of some familiar faces.
Get involved in relevant communities
No matter what you happen to be selling, whether it’s websites, aquariums, TVs, video games, there is bound to be a community relevant to it online somewhere. It’s very worthwhile to go out of your way and look around for some forums or groups full of people passionate about the topic, and getting involved in the discussion that goes on. After all, appealing to the lowest common denominator will only get you so far, and after a trend of phase goes away, you are left with not much clientele. Appealing to your core audience is very important and can provide you with years and years of loyal customers who are willing to go even out of their way just to reach you. Actively participating in discussions on forums and other such groups is sure to leave a long-lasting positive impression on the other enthusiasts, often making your the number 1 choice when they happen to need anything.