These days, most businesses need to have a good social media marketing strategy. More specifically, they need to focus on social media content. Interestingly, some industries benefit from this more than others. Speaking of which, we’ve identified three industries that are experiencing a revolution thanks to social media content.
Online retail businesses have probably gained the most from content marketing on social media. They use it cleverly, as a way of directing people to their sites to buy products. How many online retailers have you seen posting things on Twitter or Instagram with links to a product? It happens all the time, and is so effective. They post an attractive picture of a new item, or they post news of a sale, followed by a link. By using good hashtags, they ensure their posts are seen by lots of people, maximizing their chances of the link being clicked. Social media content marketing is such a smart way of gaining web traffic and directly increasing sales.
The hospitality industry has gained a lot from the emergence of social media content strategies. You’ll find that most online marketing for hotels will revolve around a solid content strategy, mainly using social media. Why? Because it gives companies a platform to show off different images and videos to potential customers. After all, most people book hotels based on images. If you work in this industry and can showcase your accommodation to loads of people through social media, it increases your chances of finding customers. Social media also enables businesses in this industry to keep people up to date with their hotels, etc. People want to see what a hotel room looks like right now, rather than seeing a picture from two years ago on your website. With social media content, it’s much easier to keep things updated.
Companies in the food delivery service – such as Deliveroo and UberEats – have really taken advantage of social media content. Again, they use it in a similar way to the first two industries. They often post content about new deals and offers, and will also post visual content to try and persuade people to order. However, they’ve taken things to another level by using other people’s content on social media. Most food delivery companies have referral systems where you can refer a friend, and both of you get money off. As such, loads of their customers take to social media posting Tweets or Facebook statuses with their special links so people can get a code and get money off. This helps spread the word about the delivery business, and they don’t have to come up with content themselves. It’s such a clever approach to things, and they’ve gained so much from social media content.
This article shows the different ways that social media content can help a business. There are multiple approaches to take, and if you own a business in either of these industries, you need to take advantage of it. It’s a great way of reaching lots of people and growing a small company .