World Map of Social Media Networks


We know social media is a worldwide phenomenon, and that there are many different social networks in other countries connecting people and creating online communities. Now, thanks to the Italian-based social media strategist Vincenzo Cosenza, we can see for ourselves what are the most popular networks in the world. No surprises which is most popular…

Facebook — which boasts more than 845 million active users — is the top-used social networking site in 126 out of 137 countries analysed, including the U.S., Australia, Japan, the U.K., Canada, Brazil and India. Europe is the largest continent using Facebook with 232 million users, North America has 222 million and Asia 219 million users. Russia seems to be shunning Facebook in favour of its own homegrown networks, the two most popular  local players being V Kontakte and Odnoklassniki.

Below we can see where social media was for 2011. Interestingly, South America has since adopted Facebook as its primary social network, seeing off competition from Orkut.



  1. Nice presentation. I was wondering if the dataset behind this presentation is also available for members and co-creators?



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